With J.P. Morgan's operations shift in 2000 to provide greater service facilitated by technology, the jpmorgan.com site became the portal through which new and existing customers would experience this approach. The challenge was to move away from a 'brochure-ware' site to one that demonstrated how financial management was improved via automation and distributed access to information.
The information architecture work focused on showing the customer benefits, rather than merely talking about them. It included visual demonstrations of effective account management and free samples of J.P. Morgan's valuable research repository.
J.P. Morgan merged with Chase in 2000, halting the release of this work.
