Instinet, an electronic, institutional stock brokerage, created an online collection of independent financial research, the first of its kind. Audience research revealed that, although each institutional investor used a different style of research, each investor was highly consistent in her or his style.
Therefore, a completely customizable interface became the foundation of my information architecture. Investors can track their favorite publications, authors, industries, companies, indices, etc. and customize the format of each type of information.
