In a time of Internet bravura, we successfully launched this clicks-and-mortar company in 10 weeks. The first version of the site included online shopping for several brands and types of bicycles, an administration interface, and a custom content management and publishing system.
I performed 'guerrilla' audience research to find the best elements of the small bike shop experience with the advantages of a larger selection and lower prices. My team also created business specifications for the clicks-and-mortar model, in which customers could order online and have assembled bicycles delivered from a local shop.
My information architecture work defined the structure of the public site, the administration interface, and the publishing system.
Despite gradually increasing monthly sales, the parent company decided to cease Bikeshop.com operations in 2001.
