Inflammation is the root cause of many “-itis” diseases. Similarly, we have places where structural design elements become inflamed and painful.
In a meeting yesterday I used to the term “landing page-itis” to describe the situation where a website landing page makes sense in one category so landing pages are added in all categories. What follows is an exercise of figuring out what kind of information will go on the new landing pages. To let the structure drive what is created is backwards; in user-centered design it’s the audience’s need that should drive the structure and the information created. If the structure becomes inconsistent or lopsided, then the whole structure should be revisited to see if it’s working.
The same thing happens with headers (headeritis). We may start a list without headers:
- Telephone
- Flower
- Pencil
Then add items that require a sub-group, with a header for the sub-group:
- Telephone
- Flower
- Pencil
- Red
- Blue
- Green
Colors
Which then compels us to make up headers for everything:
-
Other Stuff
- Telephone
- Flower
- Pencil
- Red
- Blue
- Green
Colors
The extra headers aren’t really useful, but we put them in for consistency, rather than admitting the structure might not work and fixing it.