in Innovation

When Design Innovation Comes Down to Execution

Matt, formerly of Nokia, counters the notion that Apple alone has the best touch user interface ideas, but also that it’s not the idea that won that race, but execution…

In recent months we’ve seen Nokia and Sony Ericsson show demos of their touch UIs. To which the response on many tech blogs has been “It’s a copy of the iPhone”. In fact, even a Nokia executive responded that they had ‘copied with pride’.

That last remark made me spit with anger – and I almost posted something very intemperate as a result. The work that all the teams within Nokia had put into developing touch UI got discounted, just like that, with a half-thought-through response in a press conference. I wish that huge software engineering outfits like S60 could move fast enough to ‘copy with pride’.

Sheesh.

Fact-of-the-matter is if you have roughly the same component pipeline, and you’re designing an interface used on-the-go by (human) fingers, you’re going to end up with a lot of the same UI principles.

But Apple executed first, and beautifully, and they win. They own it, culturally.