It looks like agile software development is having the same growing pains, expressed through semantics, as the design field (or the Design field). It’s the perceived misapplication of language that catches my eye…

Jason Gorman argued that the meaning of Agile was ambiguous and was being inappropriately applied to a very wide range of approaches like Six Sigma and CMMi. He also argued that “Agile”, “evolutionary”, and “lean” (as in Lean software development) did not mean the same thing in practice, even though they are all lumped under the banner of “Agile” – possibly for marketing purposes. Gorman argued that process-oriented methods, especially methods that incrementally reduce waste and process variation like Six Sigma, have a tendency to limit an organisation’s adaptive capacity (their “slack”), making them less able to respond to discontinuous change – i.e., less agile. He also argues in later posts that “agile”, “lean” and “evolutionary” are strategies that need to be properly understood and appropriately applied to any specific context. That is, there is a time to be “agile”, a time to be “lean” and a time to be “evolutionary”.

Fascinating, but a nuance that will be completely lost on business clients who are focused on other matters. But just as IDEO shows what they do instead of only talking about it, I think making it all tangible will be a way around the semantic mess. I’d like to see the Agile Alliance produce a “shopping-cart“-like video of an agile project.