in Tangible Futures

IDEO’s UMPC Vision Video

A nice example of what I call a tangible future. I like how it starts with more conventional examples and then ends with others that have believable gestures but without clear intentions, which could make it a good conversation starter between IDEO (the design firm) and Intel (the client).

  1. Very well done. One thing I did notice however was the complete absence of advertising which I felt hurt it’s realism. Many of the services they showed would involve advertising. I mean I understand that it was probably not part of their story to include ads in their services, but the fact that they were non existant made me focus on them more then I should have. I don’t even work on projects that typically have ads.

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