This draft from Alex Osterwalder is very very interesting…

Yesterday I finished a draft for a simple business model innovation manual… The manual will help business people describe their business model step by step, assess its strengths and weaknesses in order to then improve it.

I’ve tried teaching business model creation before, and it’s not easy. In opening Alex’s manual, I immediately looked for his first step; in a model where so many elements are inter-related, where does one start? He starts with customers, which I think says a lot about this perspective of the business world, and how we do business in the 21st Century.