Results for "concept design"

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New Article on Concept Design Tools

The nice folks at Digital Web Magazine published my new article on Concept Design Tools. It’s already received some nice reviews in the Twitterverse… For those of you who haven’t seen Victor Lombardi’s new article on concept design tools, it’s a must read… …it’s brilliant stuff and super accessible. It’s great to see solid thinking… Continue reading New Article on Concept Design Tools

Presenting My Concept Design Work in Amsterdam, September 27

I’m happy the concept design research and development I’ve been doing has received some attention, even though I haven’t had much time to share my work. That will start to change next month when I present some tools for generating concepts at the 2008 European Information Architecture Summit in Amsterdam, where I’ve been honored with… Continue reading Presenting My Concept Design Work in Amsterdam, September 27

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Using Real Options to Value Design Concepts

The common way that financial people will judge the potential value of a project, or a design concept representing a potential future concept, is by building a model, usually a discounted cash flow model like Net Present Value (NPV). The calculation essentially asks, if we do this project and gain the profit we think we’ll… Continue reading Using Real Options to Value Design Concepts

Looking for Examples of Digital Design Concept Processes

I’m storyboarding away and working on a section about design concepts: examples and processes for making them. This write-up of the Chamr concept process is a good overview, and I’m looking for more in case you know of any. In a nutshell, the Adaptive Path team started with research, then expressed important principles and major… Continue reading Looking for Examples of Digital Design Concept Processes

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Categorized as Process

I.B.M.’s Watson, Like a Good Designer, Thinks in Possibilities

After studying concept design for a while, I’ve come to the conclusion that the single best thing designers can do to come up with better concepts is to do more of them. Generating more options increases the chances we’ll find better ideas. With that in mind, I perked up while reading What Is I.B.M.’s Watson?,… Continue reading I.B.M.’s Watson, Like a Good Designer, Thinks in Possibilities

Democratized Design at BMW

At the end of the concept design phase you’ll need to select among the concepts you’ve developed, and there are various methods for doing so: customer feedback (e.g. desirability testing), a decision market, an executive decision, a vote, and so on. The last option, voting, becomes more interesting when you keep the designers anonymous to… Continue reading Democratized Design at BMW

Communicating Concepts

Image: Configuration A2 Mach 5 Civil Transport, Reaction Engines When I see concepts that are received well, the concept itself can usually only take a portion of the credit. Just as important is how the concept is communicated. Some of this is common knowledge: make it look good, choose the right level of fidelity, show… Continue reading Communicating Concepts

Two Things Design Experts Do That Novices Don’t

In my research on concept design processes, I’ve come across two ideas that jumped out as vital behavior that differentiates expert designers from novices. The first comes from Nigel Cross of Open University, UK, who seems to have studied designers and their processes more than anyone I’ve come across. In his Expertise in Design (pdf)… Continue reading Two Things Design Experts Do That Novices Don’t