After studying concept design for a while, I’ve come to the conclusion that the single best thing designers can do to come up with better concepts is to do more of them. Generating more options increases the chances we’ll find better ideas. With that in mind, I perked up while reading What Is I.B.M.’s Watson?, […]

Concept Art is distinct from the design concepts I talk about here, but they do converge at the point of expressing a powerful image of the artifact. The Concept Design book, by Scott Robertson with a forward by Francis Ford Coppola, collects the work of seven concept artists, but the book has been sold out. […]

Here’s a reality we deal with all the time: toilets that use a great deal of clean, potable water in order to flush. This urinal for instance, requires one gallon, or 3.8 litres, just to flush some pee, which seems excessive: The sustainability problem here has multiple facets: the availability of water, the financial cost […]

Image: Configuration A2 Mach 5 Civil Transport, Reaction Engines When I see concepts that are received well, the concept itself can usually only take a portion of the credit. Just as important is how the concept is communicated. Some of this is common knowledge: make it look good, choose the right level of fidelity, show […]