Idealized Design

Idealized design is a way of thinking about change that is deceptively simple to state: In solving problems of virtually any kind, the way to get the best outcome is to imagine what the ideal solution would be and then work backward to where you are today. This ensures that you do not erect imaginary obstacles before you even know what the ideal is.

…not unlike tangible futures.

Link courtesy of Austin.


  1. I had the book in my hands just a day ago in a book shop (yep, I still go to those kind of places)… but wasn’t sure if it was worth the price & the read… Then I finally bought “The Long Tail” instead…

    Warm hello from the lake of Geneva, Alex

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