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Amazon Gold Box
There’s a classic Seinfeld episode where Kramer’s new phone number is one digit from Movie Fone’s, so, surrendering to the misdialed calls, he imitates the automated voice. When he can’t interpret the key presses he improvises, ‘Why don’t you just tell me the name of the movie you want to see?” Which is kinda what interfaces should let us do.
We have a running joke at work: when a navigation design gets away from what the user wants someone says, ‘Why don’t you just tell me what you want to see?‘
It seems like Amazon took this same approach… ‘Hey Victor, why don’t you just tell me which products you want in your Gold Box?’‘
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Interact?
James and I attended Why Games Matter, centered on celebrating Rules of Play: Game Design Fundamentals by Katie Salen and Eric Zimmerman, called by Warren Spector the only current book to focus on game design, as opposed to merely the mechanics of making games.
Somewhat ironically the most interesting commentary came not from Salen or Zimmerman but from the other speakers. Spector at one point said, perhaps blasphemously, Sometimes people don’t want interaction. I think of this when I arrive at sites like Stuart Moore which gives you control or can display itself like a movie, unvieling the content in a linear story.
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Design Principles for Content Management Applications
I’m working on a content management application – the part of the content management system the authors and administrators use – and jotted down a few principles to follow. They may not be applicable in every case, but expanding along these lines might lead to some design patterns.
- Manage content, not pages. This makes content reuse easier.
- Reuse existing content when possible. The interface should make it easy to
do so.
- Content should improve the user experience. When deciding whether to reuse
content or create new content that will facilitate a significantly better user experience, create new content.
- Store content once: Do not create (or allow the user to create) copies.
- Facilitate quick updating: Reduce need to update the site through less
convinient processes, such as uploading templates outside of the CMA.
- Content is valuable: Content takes a long time to create and update. Do
not delete or expire content unless absolutely necessary. In general, more content is better.
- Separate content from presentation: wherever possible, separate display
text from HTML and other formatting information.
- Design CMA display to resemble CDA: when possible, this helps to present
authors with a familiar visual design
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Experience People
Challis Hodge has launched Experience People, a user experience search firm. I have to respect the moxie he has to launch a recruiting practice in this economy. It makes sense to pick a niche he knows – design practitioners who get it and employers who get it – and he probably doesn’t need to fill many positions to make a living, given the low overhead. Nice work!
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Elephant, the film
Saw Gus Van Sant and Diane Keaton on Charlie Rose yesterday discussing Elephant (trailer), their new film about a high school shooting reminiscent of Columbine. It looks awesome, telling the story as a documentary instead of what was the only viewpoint available previously, the victims’.
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New Books
A new IA book, which isn’t so rare anymore, by Alan Gilchrist and crew: Information Architecture: Designing Information Environments for Purpose.
Also, What is Web Design? by Nico McDonald. Never met him, but he seems like a smart guy. That title manages to stay short, on topic, and also target a audience with a certain expertise. It looks to be a treatise on process and organizations with several case studies.
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Poor, defenseless little wireframes
Liz pens a great piece on simplifying wireframes. Doing so definitely requires an understanding of your audience, knowing what your audience assumes and what has to be explicitly recorded. Physical architects had settled on conventions before leaving for CAD, and we will too.
Riffing from there, Christina asks if we still need wireframes, and gets several interesting comments in response. I’ve felt the same way at times, getting frustrated with the disparity between wireframes and visual designs. But my opinion is yes, we do still need them. First because the entire span of Internet system design activities is difficult to do alone for a system of any significant size. Wireframes signal a useful point of division of labor among a team. While I’d love us to become auteurs – having a vision, drawing something beautiful, engineering the structure, designing the interior, creating the furniture – we can’t all be Frank Lloyd Wright, and even he had his draftsmen.
Second, we as people need a simple way to model our ideas. We instinctively sketch on paper or on whiteboards to work out an idea, and wireframes serve this role well. While they sometimes strive to answer the question, ‘What is the design?’ they are only obligated to answer, ‘What is the structure?’
Regarding what innies and outies are capable of, having made the move from consultant to in-house, I hope my experience of transferring structured design practices is not simply an isolated case but a trend of knowledge spreading through the industry.
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Move Upstream
Bill Seitz reports on a talk by Tom Peters…White Collar jobs are going to disappear over the next decade to the same degree that Blue Collar jobs did. It’s just a matter of who gets you: cheap labor from India, or a silicon wafer.
I keep joking to friends that I’m going to work half-time from India so I can charge highly competitive rates and live like a king. It’s sounding less and less crazy.
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Email + Website
We usual IA suspects don’t write much about email and web integration (or streaming video, or some other neglected topics) but it’d be helpful. This is just a reminder to myself to see who has written about it.
Some basic delivery options:
- Text/RTF/HTML in email
- Enclosure
- Link to website
Some basic criteria for deciding on the delivery option:
- End user’s method of access to info
- Immediacy of message desired
- Resources required to produce
- Integration with other (e.g. offline) aspects of user experience
Incidentally, I just discovered Sippey and Arthur work for Quris, an email production company.
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Introvolothanapolana
Can I just say how much I like the name Plan B for the morning after pill? ‘Morning after‘ carries weird associations, and I respect the company for choosing a name that 1) reinforces that this is not a Plan A method of contraception, and 2) is not some abstract, invented, psuedo-Latin word. Nice work by the Women’s Capital Corporation.