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Twitter was a slow hunch
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4 min read
Part of my research into concept design is to look at where successful products and services came from. Today, it’s Twitter. Lately I’m also perusing Stephen Johnson’s thoughts on Where Do Good Ideas Come From. In this context it’s interesting to read here and here about Twitter co-founder Jack Dorsey’s years of experience creating software…
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User Experience Areas Explained
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1 min read
Can these disciplines be explained in two sentences? Click for a larger version…
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After studying concept design for a while, I’ve come to the conclusion that the single best thing designers can do to come up with better concepts is to do more of them. Generating more options increases the chances we’ll find better ideas. With that in mind, I perked up while reading What Is I.B.M.’s Watson?,…
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Why I Think Posture Makes the iPad Different
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2 min read
Of all the images to come out of the iPad announcement, the one struck me the most was less about the device and more about the experience of it: Lying back on the sofa — isn’t that a nice way to be? And sitting or lying on the sofa with a 9.7 inch screen means…
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In case you’re wondering how to expose business leaders to the innovative power of design and design research without using those words, read how John Kay does it in the FT: For years research and development scorecards have dutifully recorded how much pharmaceuticals companies spend on the search for new drugs and the expenditure of…
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Immelt Calls Out Managers for ‘Meanness and Greed’
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1 min read
As reported in FT: “We are at the end of a difficult generation of business leadership … tough-mindedness, a good trait, was replaced by meanness and greed, both terrible traits,†said Mr Immelt, who succeeded Jack Welch, one of the toughest leaders of his generation, at the helm of the US conglomerate. “Rewards became perverted.…
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Who is Advising Executives on Customer Experience?
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2 min read
A few years ago I wrote an essay on “Strategic Delivery Points” to try and show how great product/service design, customer service, and other points where we deliver service to a customer can actually be a strategic advantage. There’s nothing new about this idea, of course, except that the emphasis on this approach is more…
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Stepping Back, Squinting
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1 min read
I’m finally in a position to use much of my design and business experience and thinking, as well as facing challenges where I have no experience. And the situation is causing me to question much of what I knew about how to effectively deliver design consulting. In short, there’s a lot of blah blah blah…
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Presentation Hardware: Tiny USB Speakers
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1 min read
I’m learning the hard way that presenting concepts may mean giving them to someone else to show on an unknown laptop across the world somewhere. I can control for many factors by simply making a video of my design concept, with voice over. But that laptop won’t get the audio loud enough, and no one…
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Do We Live in a Fantasy World?
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1 min read
Rolf Jensen says so, but that doesn’t feel quite right to me. Though his point of view is certainly interesting… In the Dreamtelligence era, we trade in stories and dreams, in the extraordinary and the implausible. In this new age, industry can make anything you want, but what it can’t manufacture is fantasy – and…
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Product Photo Study #1
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0 min read
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We Put the ‘No’ in Innovation
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2 min read
Here’s an ad that I saw in the May 1, 2009 issue of The Week magazine. It’s from Post advertising their Shredded Wheat cereal with creative from Ogilvy: Personally, I love it. Just as wrong-headed financial management is being righted in this economy, we can reclaim the oft-maligned word innovation to mean actual progress. So…
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Brad Bird on Sacrificing Ideas
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1 min read
Here’s a quick clip of Brad Bird talking about the film creation process and giving up particular ideas for the good of the overall concept. I find that’s one thing people learn along the way: it’s good to critique and trash ideas, just as long as it doesn’t get personal. His dig on “businessmen” is…
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Democratized Design at BMW
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1 min read
At the end of the concept design phase you’ll need to select among the concepts you’ve developed, and there are various methods for doing so: customer feedback (e.g. desirability testing), a decision market, an executive decision, a vote, and so on. The last option, voting, becomes more interesting when you keep the designers anonymous to…
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Concept Art Book is Now Online
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1 min read
Concept Art is distinct from the design concepts I talk about here, but they do converge at the point of expressing a powerful image of the artifact. The Concept Design book, by Scott Robertson with a forward by Francis Ford Coppola, collects the work of seven concept artists, but the book has been sold out.…