in Concept Design

Brad Bird on Sacrificing Ideas

Here’s a quick clip of Brad Bird talking about the film creation process and giving up particular ideas for the good of the overall concept. I find that’s one thing people learn along the way: it’s good to critique and trash ideas, just as long as it doesn’t get personal.

His dig on “businessmen” is over-generalization of course, and we understand his point: making a film is a design process, and can’t be reduced to analysis.

The clip is from an interview on The Incredibles DVD, and includes bits of negotiation between Bird and the producer who has to get the film made on-time and on-budget, an insightful peek into how Pixar makes fantastic movies and fantastic profits.