in Customer-Centeredness

What We Know About Failure So Far

I’m in the research phase of my book on customer experience product failures and I’m pleased to find several books on failure that will inform my work. I’m collecting them in a list on UX Zeitgeist: Oh Noes! Books About Failure. I’ll be adding reviews of each book I read. So far, Being Wrong is my favorite, Kathryn Schulz brings both philosophical rigor and great stories.

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