A friend is contracting with a design firm for work that will include web analytics, so I asked my colleague and expert Marko Hurst for resources that would provide a gentle introduction, mostly from a marketing perspective. He recommends:
- Web Analytics Demystified — A bit more technical, but not a tech book geared for someone who wants to learn analytics
- Call To Action — Good mix of marketing & analytics
- Waiting For Your Cat To Bark — More of a marketing first, then analytics, but a fantastic read that everyone should read regardless. Introduces Persuasion Architecture, very cool stuff.