Toyota gets Surowiecki’d (a straightforward, insightful summary)…
…if Toyota doesnâ€™t look like an innovative company itâ€™s only because our definition of innovationâ€”cool new products and technological breakthroughs, by Steve Jobs-like visionariesâ€”is far too narrow. Toyotaâ€™s innovations, by contrast, have focussed on process rather than on product, on the factory floor rather than on the showroom. That has made those innovations hard to see. But it hasnâ€™t made them any less powerful.
…Toyotaâ€™s approach: defining innovation as an incremental process, in which the goal is not to make huge, sudden leaps but, rather, to make things better on a daily basis.
…Toyotaâ€™s innovative methods may seem mundane, but their sheer relentlessness defeats many companies. Thatâ€™s why Toyota can afford to hide in plain sight: it knows the system is easy to understand but hard to follow.
Not a new sentiment, but one that needs to be repeated and accepted more widely.