What’s Your Favorite Book on Building Digital Products/Services?
The responses to my question about your favorite books on innovation were so interesting and useful I can’t help but ask another:
Let’s say you’re a manager charged with developing a software-driven product or service like a website or a mobile service. You already have staff to handle the interface design, programming, and marketing. But you need to figure out a process for creating the product, a process with activities like generating ideas, creating conceptual designs, analyzing business factors, working with partners, etc.
Do you have a favorite book on this topic? And by the way, what term do you use to refer to this?
Again, I’ll start with mine…