in Innovation

Jeneanne Rae Attacks Idea Management

Jeneanne Rae spanks innovation efforts that are little more than idea-management systems…

Collecting random ideas may be an interesting exercise, but unless distinct energy is directed against solving a vexing corporate problem or exploiting a complex opportunity, you can count on low-level noise that won’t get senior management very excited. Lack of enthusiasm on the senior management front ensures sponsorship but little support, as well as attention deficits, long cycle times, and high frustration levels all around. Maintenance is high while reward levels can be very low.

Amen, sister. We can extend this criticism to consulting firms that hype idea generation as the foundation of innovation rather than those vexing corporate challenges.