in Business Design

Decision design

Two recent thoughts on designing decisions, one good semantic point from my partner John in the RSA Journal

John Zapolski, a San Francisco-based principal of the Management Innovation Group, believes there is “increasing importance in using design as a framework for organising decisions that people make”, citing, alongside the work of his own company, that of innovation consulting group IDEO. He is keen to differentiate designers from design, implying that the people who use these methods may not be called designers.

And another general observation in BusinessWeek from Roger Martin of the Rotman School of Management…

If decision production is such a big deal, corporations should be paying very close attention to design of decisions — as much or more attention than they pay to product or service design. In my experience, they aren’t. Corporate decision factories feature extremely low-quality decision design.