in Interface Design, Marketing

If you like coffee you might also like…

I was talking to a manager at one of the big ecommerce websites recently and she predicted that collaborative filtering is reaching the apex of usefulness. The below recommendation from Fresh Direct had me laughing at their clever suggestion. Are customer behavior and needs just as much if not more important than purchasing patterns in making recommendations?

  1. Fair enough, they reckon you don’t like your teeth to be colored by Coffee. Than again for people like me, I have natural discoloring that Coffee doest really hurt but actually even out the color…lol

    I do wonder if the suggestion above is a representation by market research on sampling of the population or they are going in to type casting people. (e.g. He knows C#, he is a nerd. Nerd looks geeky) :-).

    Will keep reading this, thought kicking blogs, cheers.

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