in Business Design

d.school design thinking books

Diego Rodriguez posted a list of design thinking books recommended for his class at the d.school. Diego also has a weblog, metacool.

Someone else at the CEO Read blog found the soon-to-be-released Democratizing Innovation by Eric von Hippel who shows that product and service development is concentrated among “lead users,” who are ahead on marketplace trends and whose innovations are often commercially attractive. He’s also got a page at MIT.