in Layout

Example of weird info shape

A few months ago I presented Incorporating Navigation Research into a Design Method (.pdf) at the IA Summit, which included an overview of using familiar information shapes. Afterwords Thom Haller approached me with this wonderful Chinese menu, a deviation from some Chinese menus I presented. He just said, ‘Look at this one. Try to figure out how much is a bowl of noodle soup costs.‘ You can see the logic in their modular approach, but when it takes 60 seconds to determine the price of noodle soup then something ain’t right.

Confusing Chinese menu