in Writing

Narrow vs. board perspectives on business

Steve Diller, who is collaborating with Nathan Shedroff on a book about Designing Meaningful Experiences, raises the issue of how writing for business differs from writing for academia (and, IMO, designers)…

Most people I know who manage businesses complain about the simplistic nature of much of what’s available. At the heart of the “typical” business book appears to be an assumption that ideas are, essentially, opportunistically-applied tools, rather than frameworks for broadening one’s perspective on the world. Academia, in contrast, focuses on the broadening of perspective, but frequently at the expense of usefulness.

He’ll be writing more on the Cheskin blog, which incidentally has a cool photoblog.