in People

Interview with Adam Greenfield

On Razorfish Tokyo: ‘I can tell you that the energy in the office is like night and day compared to my old gig. It’s nice to have actual projects moving forward for actual clients–high-profile ones, at that–and a management structure that understands and values information architecture.

On the best IA tool: ‘The tool that most reliably produces sound architecture, as far as I’m concerned, is a functioning ear. IA is something that should be done by talking to people (primarily users, clients, and developers), asking the right questions, and listening carefully to the answers.

@ Digital Web