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Iconic Search

James showed me this gorgeous visual search interface he and Designframe created for a company that makes ‘metal fabrics’ – sheets of flexible, woven metal designs. Aimed at architects, the results page is key too. First off, the color photos pop nicely on a black background. Second, instead of prominently showing the product that matches a query, it shows off a structure built with it, corresponding with the goals of the architect, not the goal of the manufacturer; the product is off to the side in a smaller way. It’s all about lusting after beautiful stuff, which architects like to do. It probably helps when the products are all shiny metal objects.