in Process

Mindset List

You’ve probably seen the Mindset List, published each year by Beloit College. It goes like this…

Most students entering college this fall were born in 1984.

  • A Southerner has always been President of the United States
  • Cars have always had eye-level rear stop lights, CD players, and air bags.
  • George Foreman has always been a barbecue grill salesman

It’s always struck me as a nice little design document, grounding the instructors in the mindset of their students. What’s more, the items chosen appeal to people of different generations. For example, ‘Women have always been members of the Jaycees‘ didn’t resonate with me, but probably does for older Americans.

I’m thinking about how to use this with my clients.

Link courtesy Chris Pepper.