December 2008
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Web 2.0 Strategy: Customers Create Value
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3 min read
Note: Over the next few weeks I’m blogging my notes on Amy Shuen’s book Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations. (O’Reilly Media). The book is both a good introduction and a synthesis of diverse theories that should offer something to even experienced strategists. Background: What is Web…
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Come Do RFP Jedi Mind Tricks, Jan 13
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1 min read
If you’re a member of the AIGA and in New York, you might enjoy a fun little breakfast gathering planned for Tuesday, January 13, 2009… Redesigning the RFP response Maybe you’ve gotten one: the RFP that asks for mountains of miraculous work, for no money, delivered in 20 minutes. Or the one for a project…