The Sartorialist blog has been a big hit, with each post getting dozens of comments. Why? On the surface it’s the usual blogger story: an individual with insight on a particular topic publishes quickly and honestly sans organizational overhead.
To me, the Sartorialist does something else important. He delineates the difference between art and design. Many publications aimed at the fashion consumer, whether it be men’s magazines or even the New York Times, present clothes as art. I imagine the editors are fashionistas, and publish for (the taste and budgets of) other fashionistas. The Sartorialist on the other hand covers what people actually wear and so has something of agile in it, quickly revealing what people are and do. It’s field research with a point of view.