Category: Design

  • Americans Online

    The NY Times covers the new census figures…

    Among adults, 97 million Internet users sought news online last year, 92 million bought a product, 91 million made a travel reservation, 16 million used a social or professional networking site and 13 million created a blog.

  • Goodbye Leslie

    I just learned Leslie Harpold past away. She and I didn’t know each other well; we shared some mailing lists and traded some emails. But we didn’t know each other well for a while — I can vividly remember reading her circa 1999. In my mind she is one of that small group of passionate people who loved the web from the earliest days and devoted a great deal of effort to exploring what it could be, so in some small way I feel we all owe a tiny debt of gratitude to Leslie for making the web a wonderful place.

  • Get Real For Free

    The [[37Signals]] Getting Real book is now available free online as well as in PDF and paperback formats. With a focus on building web apps, it’s a great perspective on using an agile/craft way of working. It’s also a clever publishing strategy, analogous to the traditional hardcover/paperback progression:

    • Test and then build crazy excitement around the point of view
    • Publish a PDF version inexpensively and sell tens of thousands of copies
    • Release a paperback to capture additional market share (in time for the holidays!)
    • Release a free HTML version that also serves as a marketing vehicle for their other products

    Not too shabby.

  • Maybe Don’t Call Research “Research”

    Here’s a small but important lesson about getting field research done in a corporate environment. If you propose research, folks may hear that word and think R&D, and that’s not capitalizable, i.e. the cost can’t be allocated against a particular product/service. That means the cost can’t be delayed and counted against future revenues (delaying costs can be good for budget reasons or simply for the time value of money). This is because if you’re doing work for a project you have a much higher degree of confidence it will provide a return versus doing pure research & development.

    If you can make it clear that the work is applied against a particular project, great, but otherwise be careful of using the word research to people who might interpret it in the accounting sense of the word. As an alternative, how about information gathering? Any other suggestions?

  • Planning a Writing Day

    My friend Harry received this useful piece of advice from his writing coach. She suggested you follow this schedule during a day of writing:

    1. Spend 10 minutes planning your work
    2. Write and write until you are out of ideas and energy
    3. Reward yourself with fun work like research
  • Is Design the New Management Consultancy? Not Exactly.

    Some folks are asking this question. I’ve spent the past two years making the transition from designer to business consultant, jumping a lot of hurdles along the way. Here’s a little of what I learned:

    • Highlight opportunities instead of bitching. As designers, we walk around in the world and feel overly sensitive to everything that isn’t designed well. We watch customers struggle when using poorly designed products. There’s an inclination to highlight these faults to executives whom we think should know about these faults. And maybe they should, but mostly they need help seeing the big opportunities. It might sound like product faults and market opportunities are simply the flip side of the same coin, but it’s the difference between being perceived as a whiny designer and a valued business advisor.
    • Know your limits. When I hear a designer say, “We were doing the same kind of work McKinsey would do” I think “You really have no fucking idea what McKinsey does.” I used to work at BCG (in the IT dept) and I have yet to meet a designer with thinking, methods, and tools nearly as sophisticated as those consultants. Just consider the career path at these firms: they take the top students from the top business schools who in turn have taken the top undergrads, and so on. Then the consultants work in a demanding up-or-out environment where excellence is necessary. This culture breeds great execution much more effectively than the best design studio cultures.

      And I’ve beat the design thinking drum as much as anyone, but it’s naive to believe only designers think this way.

    • Invest in new hammers. Not every business problem is best solved by a product/service design or redesign. Sometimes an acquisition is the answer, or a divestiture, or hedging the financial markets. Business leaders have a lot of tools in their toolbox: marketing, sales, operations, finance, IT, HR, strategy, customer service, etc., and each of these in turn has a deep toolbox, with practitioners who all want more strategic influence. Understanding them — and knowing when product or service design is not the best approach — makes for a more well-rounded management consultant.
    • See the big picture. Sometimes design does have direct influence on business strategy. But describing that influence in terms of customer experience alone can lack the information that executives want to hear. Learning how to describe design’s benefits in financial and strategic language is key.
    • Be realistic about the influence of design. The current barrage of Fast Company and BusinessWeek stories on design can lull us into the impression that design is now king. In my experience, this isn’t anywhere near the case. Sure, there are great changes happening: I see more companies doing field research and more realization of the power of customer experience. But it’ll take years for the generations of business people to change their thinking and practices.
    • Know what you mean when you use the word strategy. Unfortunately, strategy has become a muddled word, the meaning even traditional management consultants don’t agree on (see Strategy Bites Back for an amusing look at the situation). But this is no excuse for us to practice muddled thinking. Here’s a simple way I’ve been clarifying it in conversation:
      • Product/service design: decide how to create something
      • Design strategy: decide what to create, with a perspective beyond the current cycle (e.g. 3-5 years)
      • Business strategy: decide what a business should do, with a perspective beyond the current cycle (e.g. 3-5 years)
  • Chris Conley Invades Manhattan

    I had the pleasure of getting to know Chris Conley at Overlap and was impressed with the breadth of his teaching, from agile innovation to applying real options to innovation investments. In his role as professor he’ll be pimping the Institute of Design here on Oct 30, discussing design education and its relevance to innovation and business.

  • Design Thinking Is Like Communing With Magma

    He used to liken [design thinking] to climbing into a volcano: It’s messy and it’s risky and it’s dangerous.

    That metaphor might work for me if I’d been inside a volcano.

  • Torch: A New Business Design Consulting Firm in Toronto

    Torch is Wicked is the blog of The Torch Partnership, a new consulting firm based in Toronto that uses design methods to grapple with business problems.

  • Idealized Design

    Idealized design is a way of thinking about change that is deceptively simple to state: In solving problems of virtually any kind, the way to get the best outcome is to imagine what the ideal solution would be and then work backward to where you are today. This ensures that you do not erect imaginary obstacles before you even know what the ideal is.

    …not unlike tangible futures.

    Link courtesy of Austin.

  • MSNBC Review of the World Future Society Conference

    Until I get around to recording my own observations, here’s Michael Roger’s review of the recent World Future Society conference in Toronto.

  • Leapfrogging

    The fools at Fast Company lent me the keys to their blog last week. Here’s what I scrawled in lipstick on their bathroom mirror…

    Once in while I hear someone talk about innovation as leapfrogging the competition. I love this phrase because it’s so bold. It not only says we are going to innovate on the level of products or processes or management, but also that we’re going to do it in a way that jumps forward to a generation beyond the competition. A leapfrog is the most ambitious an organization can be, and few organizations are actually equipped to make such a massive change. But leapfrogging as a creative exercise to expand our thinking can be a powerful tool.

    Let’s say you’re a supermarket getting your lunch eaten by Whole Foods and you want to find an innovative new positioning. You could start by reverse engineering Whole Foods to figure out what makes them so successful and then imagine what it would take to ‘leapfrog’ that success. One way Whole Foods succeeded was by combining the progressive-but-ugly health food store with the attractive interior design and high quality merchandise of newer supermarkets. Lately they’ve also combined their stores with a vitamin store called Whole Foods Body. To leapfrog them you could brainstorm around the question, “What haven’t they combined yet?” One answer is exercise, as in diet and exercise — the keys to a healthy lifestyle. We see this combination happening as gyms open health food cafes, but this is on a smaller scale. The opportunity space for you is a modern, attractive gym and food market that combines the two in a way customers love.

    How will your organization leapfrog the competition?

  • Tangible Futures in Denver, Wednesday, August 16th

    I’ll be giving a presentation on Tangible Futures in Denver next Wednesday, August 16th. Since giving the talk in Philadelphia I’ve refined the how-to part of the talk quite a bit with more perspective of the people on the receiving end of this work. If you’re in the neighborhood and interested I’d love to meet you…

    Tangible Futures: Creating Designs of the Future to Influence the Present

    Edward de Bono has said, “You can analyse the past, but the future has to be designed.” As designers, we have influence not only over the products and services people will use in the future but also in how companies plan for the future. We can improve the quality of our influence by using our design skills to more actively anticipate and shape the future. Examples of this vary from auto designers’ concept cars to Bruce Mau’s Massive Change. These “tangible futures” act as a clear, compelling vision that helps organizations make progress.

    More info…