No-Knead Product Design

Lou dropped off a loaf of this amazing no-knead bread that’s all the rage among home cooks these days (recipe). It was and continues to be delicious, and as I munched through the crunchy exterior into the large crumb I pondered Lou’s search for a no-knead information architecture. My brain loves reducing complex processes to heuristics to make life simpler, so I’ve been looking for the equivalent for my job: no-knead product design. After chatting with some Overlappers tonight, here’s my first pass:
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The best cooking show ever

New Scandinavian Cooking is just so wonderful. I love when someone takes a format that is already popular and full of variation and just takes it in a whole other direction.

In the episode I saw, host Andreas Viestad skied through a sunny day over to a man pulling three char out of a fishing hole. Andreas immediately pan fried them and served them with an orange-curry filling. And then, on top of the mountain, orange chicken and for dessert ice cream and meringue served in an orange. All done outside, cooling ingredients in the snow, with the mountain range in the background. This has spoiled me for all other cooking shows.

Beers and Carbs

The beer wars are cracking me up, as product design meets marketing, awkwardly. Bud light, feeling out-marketed in a category they already designed for, runs ads that remind us ‘All light beers are low in carbs.’ Miller Light responds, ‘That’s right, so choose on taste.’ Here’s the beer carb chart if you’re curious. Interesting that the beer designed to be low in carbs — Michelob Ultra — is described as watery. I guess Michelob discovered water is low in carbs.

Like the author, if I’m in the mood for a beer I’ll drink a beer, even a Guinness that has twice the carbs of anything else. If I want something lighter, my Summer choice is gin and tonic (0 carbs) and in the Winter it’s red wine (lower in carbs than light beer).