Research at IDEO
Alex Wright reviews The Art of Innovation: Lessons in Creativity from IDEO
IDEO blurs disciplinary boundaries wherever possible. That's especially true when it comes to research, a cornerstone of IDEO's design process. Many design firms still treat research as a stand-alone discipline practiced by Researchers (with a capital R). At IDEO, research is everyone's job.
Tuesday, May 28, 2002 | Permalink | Filed in Companies