Victor Lombardi Feel free to contact me with questions or comments… email: victor (at) victorlombardi.com AIM: vittoriolombardi mobile: 347.249.9470 You can download the Class Overview that we reviewed our first class. May 5, 2008: Innovation In class (the last one!): Email your final project David J. Walczyk, Assistant Professor in Pratt’s Cultural Informatics Design Lab… Continue reading Pratt COMD – Business & Design, Spring 2008
Results for "concept design"
I’d Like to See More Discussion of Emotion Among Business Designers
I was very frustrated at work yesterday thinking through a key business issue with a lot of variables in play, and the emotion was clouding my ability to think about the problem. Approaching the problem creatively was even harder, even though I was aware of this obstacle at the time. And of course this is… Continue reading I’d Like to See More Discussion of Emotion Among Business Designers
Pratt COMD – Business & Design, Fall 2007
Victor Lombardi Feel free to contact me with questions or comments… email: victor (at) victorlombardi.com AIM: vittoriolombardi mobile: 347.249.9470 Learning Objectives: This class helps you understand the fundamentals of business to improve your effectiveness as a designer. You will learn: how companies work and how to see business challenges from your clients’ perspective how to… Continue reading Pratt COMD – Business & Design, Fall 2007
Business Design Career Advice
I’ve gotten this question from students and others entering the field a few times, and frankly still ponder it for my own purposes, so I’m going to lay down some thoughts on it here. The question is: I’m very passionate about pursuing design strategy and bridging the gap between developing engaging user experiences (product side)… Continue reading Business Design Career Advice
Pratt COMD – Business & Design, Spring 2007
Victor Lombardi Feel free to contact me with questions or comments… email: victor (at) victorlombardi.com AIM: vittoriolombardi mobile: 347.249.9470 Learning Objectives: This class helps you understand the fundamentals of business to improve your effectiveness as a designer. You will learn: 1) how companies work; 2) how to see design challenges from your clients’ perspective, and… Continue reading Pratt COMD – Business & Design, Spring 2007
Pratt COMD – Business & Design (notes)
Victor Lombardi Feel free to contact me with questions or comments… email: victor (at) victorlombardi.com AIM: vittoriolombardi mobile: 347.249.9470 Learning Objectives: This class helps you understand the fundamentals of business to improve your effectiveness as a designer. You will learn: 1) how companies work; 2) how to see design challenges from your clients’ perspective, and… Continue reading Pratt COMD – Business & Design (notes)
Business models for designers
About every third or fourth design student I meet has a concept for helping the elderly call for help from their homes. I just saw another one last night at the Parsons show. One might wonder why such devices aren’t widespread by now. I ran into my friend Bill recently who works as a CTO… Continue reading Business models for designers
Design thinking for labor relations
Dr. Rudi Webster, a sports psychologist, is striving to improve the relationship between the West Indies cricket board and the players association prior to the 2007 Cricket World Cup to take place there. He’s advocating for a generative approach: …I feel that the time has come to use a new paradigm to resolve this problem.… Continue reading Design thinking for labor relations
Concept car dreams
Since I’ve been thinking about tangible futures and why companies should envision the future (including car companies) I thought a visit to the Auto Show here in New York was worthwhile. The biggest surprise for me was the Toyota exhibit. While I love their process, I’m usually bored with their high quality but plain cars.… Continue reading Concept car dreams
Mintzberg and Liedtka think it’s time for design
In Mintzberg’s “Strategy Safari” he devotes one chapter to The Design School: Strategy Formation as a Process of Conception. But his description of the cognitive act of design is different from the classic Herbert Simon description. So I appreciated discovering Liedtka’s In Defense of Strategy as Design (pdf), summarized… This article proposes management reconsider the… Continue reading Mintzberg and Liedtka think it’s time for design
Steve Jobs and the parable of the concept car
We thought a lot about concept cars last year and how we could translate this practice to other industries. So it’s fun fun fun to hear the latest Steve Jobs metaphor… You know how you see a show car, and it’s really cool, and then four years later you see the production car, and it… Continue reading Steve Jobs and the parable of the concept car
A challenge to the design thinking/business design community
A recent post from Jess inspired several interesting comments about who designers are really, and how to gauge the maturity of an organization’s design. Unless you really like thinking about this topic, it must seem like an awful lot of navel gazing, which is fine as that’s one thing that makes blogs useful to us:… Continue reading A challenge to the design thinking/business design community
Philosophical underpinnings of system design
More from New Challenges… Dan Brown leverages Lakoff’s ideas on the central and exceptional elements of concepts in categorization to question how we design computer systems. We’ve built a lot of exception handling into systems to the point where we take some actions for granted, where computers are enforcing rules that perhaps people should (or… Continue reading Philosophical underpinnings of system design
Design is to design a design to produce a design.
I was at Brand Experience Lab last week and David Polinchock was describing how he talks to clients about the potential of cutting edge interaction design hardware. He quoted someone else who pointed out that our children could have access to 3D printers and so, just before leaving to live away at university, they’ll print… Continue reading Design is to design a design to produce a design.
Design management consulting in IHT
Sharon Reier’s piece on design management consulting tunes into what I’m working on these days… These firms operate quite differently from traditional strategy consulting firms like McKinsey and Bain, which work mainly with top management and use the concepts and techniques inculcated at top business schools. At the design firms, there is a “richer engagement… Continue reading Design management consulting in IHT