Feel free to contact me with questions or comments…
- email: victor (at) victorlombardi.com
- AIM: vittoriolombardi
- mobile: 347.249.9470
You can download the Class Overview that we reviewed our first class.
In class (the last one!):
- Email your final project
- David J. Walczyk, Assistant Professor in Pratt’s Cultural Informatics Design Lab will be here to talk to us about the diffusion of innovation.
Here’s some of the final projects:
April 28, 2008: Refining Our Final Project
- Review the rough versions of our final projects
- Produce your finished final project work (see the project specifications)
- Review our revenue models
- Create a first draft of your final project (see the project specifications)
- Here’s a couple examples of attractive concept layout that might inspire you as you start thinking
about your final project…
I *don’t* expect to you generate 3D renderings of your product. But both
of these layouts illustrate effective ways of positioning beautiful images
along with smart text, and that’s something I do expect.
- Get back our quizzes and review them
- Review our storyboards
- Discuss how to create a revenue model for our concepts
- Research the revenue and cost aspects of our concepts and create a simple revenue model following the example in the class (Excel version, PDF version)
- Meet at the library, basement level, for a 1-hour research tutorial with Holly Wilson, a Research & Instruction Librarian
- Talk about the specs for our final project (see the project specifications)
- Talk about storyboarding
- Review the changes to our business models
- Sketch a 10-panel storyboard of the consumers’ experience of your concept, plus write down any key aspects of the consumer experience that isn’t captured by the storyboard.
- Illustration with no text (Business Link)
- Process photos and CAD drawings (Crisis management and radiation testing)
- Mood board style (McDonalds)
- Single-panel story (Space Elevator)
- 22 Panels That Always Work
- Microsoft’s Clip Art Gallery Live
- Comic-like stock art from Sun Microsystems (10MB download)
- Watch a Gordon Ramsay video about saving a restaurant business
- Diagram the business model of the restaurant
- Review and revise our business models
- Revise your business models based on our in-class discussion (see Tweaking Our Business Model), including:
- State which of the three generic strategies your product follows
- Name your fictitious company that is designing the concept and include it in the business model
March 24, 2008: Illustrating Our Business Models
- Field trip to Luigi’s Pizza to observe their operations and customers’ experience
- Discuss what we observed, identify problems, and use brainstorming and a Yes, And… exercise to generate ideas to solve the problems.
- Diagram Luigi’s business model
- Review the last quiz
- Take a quiz based on the reading
- Draw a business model of your Pratt Campus Tour concept. You can do it for your existing concept, or you can create a new concept if you weren’t happy with the old one. Here’s an example business model for my concept. (.pdf file)
March 17, 2008
Spring Break! Class does not meet.
March 10, 2008
- Review our Coffee Shop results
- Take a quiz based on the reading
- Look at how business fundamentals play out in different types of design projects
- What the CEO Wants You to Know, by Ram Charan, Part II (Chapters 4-5)
- BCG Growth-Share Matrix, a 1-page summary of the “cash cow” model we talked about in class.
- Porter’s Generic Strategies, a short review of the three generic strategies we discussed.
- Blue Ocean Strategy, the Wikipedia summary.
March 3, 2008
- Attend the Chip Kidd lecture
- Discuss the lecture and how marketing and client relationships influence the design of his work
- Play Coffee Shop
- Play the whole game (for 14 “days”) and try to make as much money as you can.
- When you’re done take a screen shot of the screen showing your dollar total and email it to me, or print it and bring it to the next class.
- Whoever makes the most money wins a prize. But most importantly I want you to understand how different decisions about making coffee results in different business performance.
- What the CEO Wants You to Know, by Ram Charan, Part I (Chapters 1-3)
- A C.E.O. Sells the Store “Visiting stores, quizzing the staff, critiquing everything in sight — and most of all, meeting customers — is at the core of how Mr. Drexler runs J. Crew.”
- Company Building for Eight-Year Olds. If an eight-year old can do it, you can too!
- Wanted: VPs of Design More designers are reaching the executive ranks. But where are they getting the general business knowhow they need?
February 25, 2008
- Watch some user research videos…
- Digital Camera Test — Notice how the researcher asks the participant to do a task, then watches as he struggles without helping him, observing what it’s really like for someone to try and do that task.
- Interact With The Neighbors — A more elaborate test of a system that explores a new way to let neighbors interact. You can learn a lot from the emotional reactions the participants have to the activities.
- Paper Prototype — The mock-up is so simple and rudimentary, yet it allows the researcher to get great feedback on how people will interact with the machine and the language used.
- A GPS-Based Tour Device — Testing a product in the field can reveal unexpected things; the users may have trouble hearing a video in a noisy room, or that they didn’t get enough orientation at the start of the tour.
- You can find more examples by searching YouTube for terms like user test
- Conduct your primary research, according to the plans we’ve made over the past two weeks.
- You should end up with a research summary, following the example we reviewed in class. Most importantly, you should have an answer to your key research question. Bring in the summary and your mock-up next week.
February 18, 2008
Victor was sick :-( — no class.
February 11, 2008
- Check in on the secondary research assignment
- Talk about the primary research process
- Review our concepts, secondary research, and outline our primary research as a group
- Review and become familiar with the primary research process
- Read this primer on primary research
- Review the Jan Chipchase presentation for inspiration
- Create a physical mock-up of your concept that can be used for primary research.
- Create a plan to use your mock-up to do primary research.
- A visit from Mary Quandt, a product manager on the MarthaStewart.com design team. Mary will talk about her background, her position, and one of her design projects
- Talk about the secondary research process
- Review the secondary research process from last week and the example research points from this week
- Conduct secondary research of your concept from week 1.
- Find at least 5 key ideas that give you a better understanding of the topic (for example, tours of college campuses)
- Find at least 5 key insights about how your concept could work, the technology, customer experience, etc. (for example, a tour using electronic paper)
- For each research idea or insight, record it as shown in the example research points (though hopefully yours will look more attractive than mine)
- Housekeeping: look at the textbook
- Watch a video of an IDEO project (and eat dinner, if you brought it)
- Discuss the conceptual design process
- See sample conceptual design deliverables
- Review the conceptual design homework
- Review a secondary research presentation (towards the end of these slides)
- Discuss the secondary research process
- Read and become familiar with the secondary research process
- Introductions / class housekeeping
- Eat snacks
- Get an overview of the class
- Read ALTERNATIVES: Exploring Information Appliances through Conceptual Design Proposals
- Create your own design concept…
- that helps people explore the Pratt Brooklyn campus
- that is highly improbable but still possible
- that is expressed simply as in the reading with 1. a title, 2. an illustration or photo, and 3. a two paragraph description