in Philosophy

Dieter Rams: Ten Points

Dieter Rams: ‘I have distilled the essentials of my design philosophy into ten points.



  • Good design is innovative.


  • Good design makes a product useful.


  • Good design is aesthetic.


  • Good design makes a product understandable.


  • Good design is honest.


  • Good design is unobtrusive.


  • Good design is long-lasting.


  • Good design is thorough down to the last detail.


  • Good design is environmentally friendly.


  • Good design is as little design as possible.