Dieter Rams: ‘I have distilled the essentials of my design philosophy into ten points.‘

• Good design is innovative.
  
  

• Good design makes a product useful.
  
  

• Good design is aesthetic.
  
  

• Good design makes a product understandable.
  
  

• Good design is honest.
  
  

• Good design is unobtrusive.
  
  

• Good design is long-lasting.
  
  

• Good design is thorough down to the last detail.
  
  

• Good design is environmentally friendly.
  
  

• Good design is as little design as possible.