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Prototypical examples

What’s good about telemarketer’s calls is that they are so annoying, they become the prototypical example of bad marketing. I can now use the term “telemarketing wrath” as an analogy of when marketing goes too far, and even marketers will cringe in disgust. Same goes for Jakob Nielson: he becomes a handy reference for a particular style of design, such as “We could do a Jakob version of this…”