in Unfiled

Tell Me Why

The book TellMeWhy tells the story of the first 24 months of design firm karlssonwilker. Hjalti and Jan come from Iceland and Germany, respectively, borrow some money, rent an office in New York, and wait for clients to show up. The book also shows all their work, good and bad. It’s real and sobering and funny and fascinating and I stayed up til the wee hours to finish it in one day. So refreshing for a design book to tell a real story, not take itself too seriously, and still be beautiful.