Stowe Boyd on the challenges new Internet applications face being on the out rather than the in: ‘The final barrier I see to the productive application of social networking systems is that they are…being developed as standalone systems, divorced from the information technologies that businesses are already using to manage business relationships or relationship-related information. In my case, I spend a lot of time “in” Outlook and instant messaging clients of various flavors. The typical sales rep at a large company spends a lot of time “in” Siebel. A consultant in a professional sales firm spends much of her day “in” a project-oriented content management system, like eRoom or Sharepoint. A financial analyst at a brokerage firm “lives” in Bloomberg or Reuters information services. ‘