bike.com’s new site. It’ll be interesting to see how this works, especially as I may be working on a similar project soon.
This is another site, like boo.com, that started advertising way ahead of launch. That may work well to generate hype for movies, but for web sites you expect it to be working when you get there. It generates the same feeling as clicking on a link only to be notified on the resulting page that it’s under construction. AAArrrgh!