Peter Morville’s take on the dot.com crash:


Picture a long, dark tunnel with a light at the far end. Imagine a number of sheep in the tunnel. They are shuffling slowly forward through the tunnel. Suddenly, they begin moving from side to side, flying through the air and bouncing off the walls at almost the speed of light. Every few seconds, a sheep or two explodes into a brilliant ball of fire. It’s a fascinating spectacle but smells really bad. This is how I see the past year’s dot.com experience.

OK, so I’m taking it out of context a bit so it’ll sound funnier. But it’s still a funky metaphor any way you spin it.

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