I just finished doing some usability testing on a web site that had some disturbing news content from around the U.S. I was bothered by the amount of people who didn’t care much about it because it’s ‘not in my back yard.’ Even in this age of speedy communications and travel people still think horrifying events like hate crimes happening in some other place in the country doesn’t affect them. A search on the Net turns out that people capable of committing biased acts are almost everywhere.