Back in February I debated with Peter the pros and cons of developing a web site in-house vs. contracting a design firm. One advantage of doing it in-house that just occured to me is more easily running a design cycle simultaneously with a programming cycle (building v.3 while designing v.4, building v.4 while designing v.5, etc.). Whereas the usual cycle at a design firm is design-build-launch all within a tight deadline, and no thought is given of the next design until the next cycle begins, at which point the same launch date pressure is applied and everything is rushed.