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Best sign yet that the digital consulting business is hurting. First some background: We recently lost a new business pitch to another, much smaller company. We really liked the client and it seemed like a tough decision for them. We stayed in touch with them just to see how things were going. Good thing, because the situation with the other consulting company didn’t go well and two months later we have the business.


But the part that shocked me was what happened when the client fired the other digital consulting firm. The firm actually yelled at the client. Here’s a client firing consultants for shoddy work and the consultants completely lose it. After meeting the client myself they seem like the most rational, honorable people I’ve met in awhile. I’m concluding those consultants were really desperate and losing it meant losing approximately 20% of their total business, business that’s not so easy to replace these days.