Information Architecture vs. Customer Experience, an interesting, passionate, and sometimes funny interview between Lou Rosenfeld and Mark Hurst.
I come down on the side of customer experience, but I don’t really see it as one or the other. IA is one of the disciplines you need to provide and evaluate a customer experience, just as ergonomics is one discipline needed to design a car, but far from the only one.
I have to wonder if Lou Rosenfeld stays awake at night wondering if Argus’s niche is too small.