I was just walking down Broadway and discovered the office of govWorks.com. I’m trying to figure out the thought process that will generate return traffic on this site. Is it, “Oh I need to pay the water bill, I’ll go to govWorks” or is it “Hmmm, I need to pay the water bill, and that’s a transaction with the goverment, so I should go to govWorks.” In other words, by not focusing on a task like auctioning or paying bills they can offer a much broader array of services, but they run the risk of becoming a mushy entity that people won’t associate with their tasks. Or people might start using the site for one feature and gradually discover the other features(like Yahoo! with its email, briefcase, stock quotes, etc.). Or…