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Terry Swack, design guru, weighs in on the term “user experience” with oh-so-much badly needed wisdom…

“I think all of us in this profession are guilty of using the term ‘user experience’ much too freely, which is why we have a difficult time talking about it amongst ourselves and to our clients. I would like to see us move away from saying we design ‘user experiences’. While we design many kinds of experiences, we don’t design the *user’s* experience…We can design the interaction (software and hardware), but it is Jim who has the experience! “