I think the story of boo.com’s impending doom is making a fascinating case study. In addition to their crazy ass use of client side technology the business is big and unweildy as well. They’ve only been around for 18 months and have offices in four countries. Aren’t dot coms supposed to capitalize on not needing lots of physical space? You’d think they would need a staff in one city and a distribution center somewhere less expensive, instead they have a huge staff in four expensive European cities.