Seduction in the Interface. Funny premise, solid advice, good lecture. I especially like this part:
One of the most common definitions for seduction–and one of the most important aspects, is the creation of a special space between two people: that moment in space and time when everyone else in the room disappears and the noise ceases to be a distraction because of the intensity and … seductiveness … of the interaction.
And when it comes to building community, you need to create meaningful relationships.