So far the most ridiculous example of ecommerce frenzy is Merrill Lynch eShopping. When I first saw the link I though it might be where I could buy that Merrill Lynch baseball cap I’ve been dreaming about (sarcasm). It turns out to be an ecommerce jump page, as if this investment bank thinks there’s a whole lot of potential to make big money by signing up with every affiliate program on earth (more sarcasm).