Carlos provides the solid reasoning against Google that I didn’t: good, hard evidence:
Try searching Google
for this string: copper cobbler
Some happycookers.com site comes out on top. Go to the 10th page of results,
then to the 20th, the 50th, on to page 100 of results…virtually ALL of them are to the same site, of course
linking to itself over 1000 times, meaning it is *very* popular as Google
understands it.
And then consider that a site called coppercobbler.com does not show up at
all. I’m getting more meaningful results out of Oingo and ?DirectHit than
from Google.