Why We Fail is available in eBook form at O’Reilly and all the reviewers there gave me 5 stars! Yay!

Paul in Austin writes:

The case studies alone provide an very interesting read to anybody who has some interest in technology in general.

Each case study has been thoroughly researched with plenty of references. The author also provides video clips to help the reader visualize the user experience of the discussed products.

In addition to user interface developers or designers, product managers and architects will also benefit from the methods for avoiding future UX failures described in the second half of the book.

BOTTOM LINE Yes, I would recommend this to a friend

Ken in Hoboken writes:

Too many books focus on success but I feel the best way to learn is by studying failures.

Prior to reading “Why We Fail”, the only other book I read along the same lines was “Billion Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years” by Carroll & Mui.

I am an engineer, not a designer, but I often consult on projects where no UX person is hired, forcing me to assume that role in some fashion. I found this book to provide great insights that I would not have otherwise considered.

For example, as an engineer, I focus on meeting the user requirements, but the case study on the failure of the Microsoft Zune music player (Chapter 5) demonstrates how much more powerful the user experience is over the feature set.

I found it an eye-opening revelation in Chapter 9 that Microsoft’s many expensive failures is due to its practice of sweeping mistakes under the rug and never sharing experiences with their product groups.

Chapter 7’s discussion on ethics is a valuable addition to the material.

I highly recommend this book.

BOTTOM LINE Yes, I would recommend this to a friend